The sport of soccer is taking centerstage for the next month, as the World Cup kicks off in South Africa. Meanwhile, the new signature fragrance of one of the sport’s most iconic clubs is launching a unique campaign. Inflight retailer and supplier DFASS (Singapore) has rolled out a promotion of the newly launched Manchester United fragrance onboard Singapore Airlines, SilkAir, Jetstar Asia and Tiger Airways.

Passengers who purchase the 50 ml edt Red (US$32.60) are entitled to take part in a drawing, where they stand to win a pair of return tickets to Manchester, UK, as well as three nights’ accommodation and two tickets to a Manchester United game at the famous Old Trafford stadium.

The promotion has been organized in conjunction with Yam Seng Pte Ltd, the Singapore-based distributors for the fragrance.

“The product was launched just a few days ago and we are pleased with the initial results. Even though the fragrance is new, the brand of Manchester United is very well known and has a lot of support in this part of the world,” says Jeslyn Ho, DFASS director of sales and marketing.

Yam Seng director Karan Tuli adds, “DFASS is very supportive and we are absolutely delighted with the launch onboard the four airlines out of Singapore. This is a big one for us, as the brand gets tremendous exposure, and I am sure the results will be fantastic.

“As Jeslyn said, the initial results are very encouraging. We are very happy with our relationship with DFASS, and they are our customers for several other products as well. They are very professional in their approach to business and we enjoy working with them.”